Reid Announces Brand Evolution
For over 30 years Reid Lifting has been dedicated to bringing you high-quality, innovative and market leading lifting solutions.
But now with the introduction of our first dedicated safety focused product range, it is also important that our brand evolves to better reflect that going forward Reid is more than just ‘lifting’.
To support ongoing expansions of the brand and give room to grow we will use ‘REID’ as our primary brand identity, allowing ‘Reid Lifting’ and ‘Reid Safety’ to become sub categories of Reid.
WHAT DOES THIS MEAN?
Over the coming months you will begin to see the updated branding rollout across our communications, on our products, websites, documentation and all touchpoints
We will of course continue to provide the same great service and solutions you are already familiar with, just under the simplified trading name ‘Reid’.
WHAT'S NOT CHANGING
Legal name
Our trade name will be Reid going forwards, but legally we will continue to be known as Reid Lifting Ltd
Web address
You can still find us online at reidlifting.com
Service
The service you have come to know and love, including contacts and representatives
Orders
There are no changes to the ordering processing
Our solutions
We pride ourselves on delivering reliable, innovative solutions to help customers overcome challenges and this will always be our ethos
WHAT'S CHANGING
Visibility
You will start to see the new brand rolling out across all customer touch points in line with the launch of the website launch during Autumn 2026
Brand colours
In line with the expansion into safety we will use different colour combinations to represent the categories of lifting and safety from the guidelines
Website and documentation
In line with our new brand guidelines our website, brochures, assembly guides will all be updated
Products
The decals on the units will change to reflect the new brand guidelines.
THERE'S MORE
Enhanced collateral dedicated to serving our customers.
Global Website
New responsive global website including how we work with a variety of sectors and the applications that are commonly faced
Brochure
Brochure dedicated for end users with real-world applications and solutions.
Product Specification
Product specification guide designed to support partners with product configurations.
MAKING SURE YOU'RE PART OF THE EVOLUTION
We're excited to be able to bring you this now, but there is still more to come. Imagery, collateral, products - we can't wait to share with you the full scale of the enhanced Reid Brand!
If you have any questions about any part of the brand, the process or what it means for you please contact us at sales@reidlifting.com and we will answer your questions as soon as possible.
Thank you for your continued support and partnership, we hope that you are looking forward to the next era of Reid as much as we are.