Reid Lifting Ltd. Customer Privacy Policy
1. Introduction
At Reid Lifting Limited ("Reid Lifting", "we", "us", "our") we take our obligations in respect of data privacy seriously and recognise that it is important for you to understand how we make use of personal data.
Please read this privacy policy carefully as it contains important information about how we use personal data that you provide to us or we collect from you/third parties when operating our business, for example, when you visit the Reid Lifting website (this/our "Site").
It also explains the ways in which we will protect your personal data and sets out your rights in respect of personal data that we process about you.
2. Who we are
For the purpose of applicable data protection laws, the "data controller" (in other words, the organisation that determines how and for what purposes your personal data is used) will be Reid Lifting Limited, including Pure Lifting Investco Limited our ultimate parent, whist Reid Lifting Limited, will lead the group’s information requirements, as group controller. Reid Lifting Limited is a wholly owned subsidiary of Pure Lifting Investco Limited a company registered in England and Wales.
Reid Lifting Limited is a company registered in England and Wales with company number 03896652 and registered address Unit 1 Wyeview, Newhouse Farm Industrial Estate, Chepstow, Monmouthshire, Wales, NP16 6UD.
This privacy policy details how we process personal data that we are a data controller of.
3. Personal data we may collect from you and how we collect it
Personal data you provide to us directly.
You may provide personal data to us in a number of ways, including when:
· visiting and browsing our Site;
· registering an account with us on our customer portal.
· uploading content to our Site.
· completing our "contact us" or "enquire" forms on our Site.
· registering for your warranty by completing and submitting our "registration form" on our Site.
· mentioning or interacting with us on social media (for example by following/mentioning/tagging us or by contacting us directly).
· completing one of our customer satisfactions surveys.
· providing us with feedback about any products or services we provide.
· reporting a problem with our Site or any products or services we provide.
· entering into a contract with us; or
· applying for a role with us
If you are a contact at one of our suppliers, you (or the supplier) may provide certain limited personal data to us (e.g. your business contact details) in the course of your organisation providing services to us or managing its relationship with us.
What type of data might be included?
The personal data you give us may include but is not limited to:
· your name.
· postal address.
· e-mail address.
· phone number (including mobile number).
· gender (and preferred salutation).
· date of birth.
· job role.
· thoughts about our products or services (including feedback, survey responses, complaints and reviews).
· social media handle and personal data on your social media account.
· financial and credit card personal data.
· account information.
· marketing preferences; location data; recorded images, such as photos or videos; and purchase or viewing history for service updates or marketing purposes.
· personal data contained within witness statements; customer accounts and records; and information relating to your health and safety for the purposes of dealing with queries, complaints or claims.
[If you apply for a role with us, in addition to the above (where applicable) we will also collect a range of additional information directly from you which may include but is not limited to:
· your health information (if relevant to your application), in compliance with Article 9 UK GDPR
· the contents of your CV (including details of previous roles, any relevant qualifications you have obtained).
· evidence that you are legally permitted to work in the country you are applying for a role in.
· your current and desired annual salary.
· your current notice period.
· whether you have previously been employed by us.
· how you heard about the role you are applying for; and
· any other information that we reasonably require as part of the recruitment process.
If you are a job applicant and want more detail about how we process your personal data as part of our recruitment process, you can contact us (see out website for contact details).
Personal data we collect or generate about you.
When you visit our Site, we may collect, generate, store and use certain personal data about you. In some cases, we will use cookies to do this, for further information about the cookies we use please see our cookie policy on our website.
We may also process your personal data in the form of video or audio recordings via our CCTV if you visit our offices.
The personal data we collect about you may include but is not limited to:
· Technical information including: the internet protocol (IP) address used to connect your computer to the internet; your login information (if registering or accessing an account with us); browser type and version; time zone setting; browser plug-in types and versions; device types; operating system; time and date of consent and platform; and any phone number used to call our customer service number; and
· Information about your visit to our Site, including: the full Uniform Resource Locators (URL); clickstream to, through and from our Site (including date and time); products you viewed, searched for or purchased; page response times; download errors; length of visits to certain pages; page interaction information (such as scrolling, clicks, and mouse-overs); and methods used to browse our Site.
Personal data we receive from other sources.
We may occasionally receive personal data about you from other sources, for example market research organisations and providers of marketing lists and other personal data.
4. Why and how do we use your personal data and what is our "lawful basis" for doing so?
Whenever we process your personal data as a data controller, we are required to identify and maintain a valid "lawful basis" (i.e. a legally compliant justification) for the processing. Typically, we will rely on the fact that our processing of your personal data is necessary:
- To perform our contract with you.
- to comply with our legal obligations; and/or
- for our legitimate business interests, namely, to analyse the use of our Site and our products or services to continually improve your experience and our business.
To help you to understand specifically what we do with your personal data and why we do it, we have described the various relevant lawful bases that we rely on in the table below.
Where we rely on our legitimate interests, we will always make sure that we assess these interests against your right to privacy before carrying out such processing and, if your rights outweigh our legitimate interests, we will not process your personal data for that purpose.
6. What if you fail to provide personal data?
Please make sure you provide us with information when requested as if you don’t, we may not be able to perform the contract we have entered into with you (such as, to provide you with the products or services you have requested). In this case, we may have to suspend or cancel a product or service you have with us. We will notify you if this action is required at the time.
7. Change of purpose
We will only use your personal data for the purposes for which we collected it. If we need to use your personal data for a purpose other than that for which it was collected, we will prior to that further processing, provide you with information about the new purpose, we will explain our legal justification for doing so and we will provide you with any relevant further information. We may also issue a new privacy policy to you.
8. How we share your personal data
Third party suppliers and service providers involved in our contractual relationship with you
Like most businesses, we work with third party suppliers and service providers as part of the day to day operations of our business. Some of these trusted suppliers will process your personal data on our behalf and provide services to us such as IT services.
We will always make sure that these trusted suppliers meet agreed standards for the protection of your personal data and they will only ever be allowed to use your personal data in order to provide us with services and not for their own commercial purposes. We require all third parties to take appropriate technical and organisational security measures to protect your personal data and to treat it subject to a duty of confidentiality and in accordance with applicable data protection law.
[Sharing your personal data with other entities in our group and our investors
We may share your personal data with other entities in our group and our investors as part of the administration of our business. For example, we may share personal data as part of our regular reporting activities on group performance, in the context of a business reorganisation or group restructuring exercise, for system maintenance support and hosting of data.][A1]
We may also share your data with our team of channel partners.
Other scenarios in which we might share your personal data
We may also share your personal data:
· with regulators, law enforcement or fraud prevention agencies, as well as our legal advisers, courts, the police and any other authorised law enforcement bodies, for the purposes of investigating any actual or suspected criminal activity or other regulatory or legal matters etc.
· in the event that we consider selling or buying any business or assets, to any prospective sellers or buyers of such business or assets.
· in the event of any insolvency situation (e.g. administration or liquidation).
· if we, or substantially all of our assets, are acquired by a third party, in which case your personal data will be one of the transferred assets.
· to protect the rights, property or safety of our employees, workers, contractors, customers, or others. This includes exchanging your personal data with other companies and organisations (including without limitation the local police or other local law enforcement agencies) for the purposes of our employee, worker, contractor and customer safety, crime prevention, fraud protection and credit risk reduction.
· insurance companies; banks, government institutions and debt collection agencies.
9. How do we protect your personal data?
We take the security of your personal data very seriously and have put in place physical, technical, operational and administrative strategies, controls and measures to help protect your personal data from unauthorised access, use or disclosure as required by law and in accordance with accepted good industry practice. We will always keep these under review to make sure that the measures we have implemented remain appropriate.
In addition, we limit access to your personal data to those employees and other third parties who have a business need to know in order to perform their job duties and responsibilities. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.
10. How long have we kept your personal data?
We will retain your personal data for as long as we need it in connection with our relationship with you. This retention period may depend on whether you are visiting our Site, making a purchase of any products or services we provide. There may also be circumstances where we need to retain your personal data for longer than our relationship with you in order to comply with applicable laws.
Personal data which is no longer to be retained will be securely and effectively destroyed or permanently erased from our IT systems and we will also require third parties to destroy or erase such personal data where applicable.
In some circumstances we may anonymise your personal data so that it can no longer be associated with you. In this case, we may retain such information for a longer period without further notice to you.
11. Your rights in relation to your personal data
It is important that the personal data we hold about you is accurate and up to date. Please keep us informed if your personal data changes so that our records can be updated. We cannot be held responsible for any errors in your personal data if this is caused by a failure by you to notify us of the relevant change.
Data protection law grants you a number of specific rights in respect of your data in addition to the broad and general right to have your data protected. We have set out some information in respect of each of those specific rights, below:
· Right to be informed about how your personal data will be processed. This enables you to receive information about how we use your personal data. We have set this information out in this privacy policy.
· Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
· Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected.
· Request erasure of your personal data (commonly known as the "right to be forgotten"). This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have exercised your right to object to processing (see below).
· Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground. You also have the right to object where we are processing your personal data for direct marketing purposes.
· Request the restriction of processing of your personal data. This enables you to ask us to suspend the processing of personal data about you, for example if you want us to establish its accuracy or the reason for processing it.
· Request the transfer of your personal data to another party.
· Not to be subject to a decision solely based on automated processing. We do not anticipate making decisions about you based solely on automated decision making where that decision would have a significant impact on you. If we ever decide about you automatically by a computer or an algorithm without human intervention you can ask us to have that decision reviewed by a human.
If you want to exercise any of the rights set out above, please contact us (using the contact details set out below).
12. Where your personal data may be processed
We may transfer your personal data outside of the UK. In the event that we choose to transfer personal data outside of the UK we will comply with the data protection legislation when doing so including by putting in place adequate contractual safeguards with the recipient (e.g. the European Commission’s standard data protection clauses and UK IDTA Addendum), to ensure the security of your personal data is maintained when it is processed by the third party.
Depending on the circumstances we may share your data with our external channel partners in your local area.
13. Cookies
As referenced above, our Site uses cookies to distinguish you from other users. This helps us to provide you with an enjoyable experience when you browse our Site and allows us to improve our Site and our services.
We may also place tracking cookies in our marketing emails as this helps us to improve our marketing activities – for example, these cookies allow us to see how many people open our emails, what time of day they open our emails and whether they click through on any of the information contained in the emails.
For information on how we use cookies, please see our cookie policy on our website.
14. Third-party websites
Our Site may, from time to time, contain links to third-party websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for the ways in which personal data is processed on such websites. Please check the relevant policies before you submit any personal data to these websites.
15. Changes to this privacy policy
We reserve the right to update or amend this privacy policy at any time, including where we intend to further process your personal data for a purpose other than that for which the personal data was collected or where we intend to process new types of personal data. We will place any updates here on this page. This privacy policy was last updated on 22nd Sep 2025.
16. Complaints
We encourage you to contact us first if you have any queries, comments or concerns about the way we handle your personal data (our details are in the section immediately below). We will try to put things right.
[However, if you are not satisfied with our handling of any request by you in relation to your rights or concerns, you also have the right to make a complaint to the Information Commissioner's Office ("ICO"). You can contact the ICO at: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, SK9 5AF; 0303 123 1113; or https://ico.org.uk/.
OR (if required to appoint a lead supervisory authority/EU representative)
However, if you are not satisfied with our handling of any request by you in relation to your rights or concerns, you also have the right to make a complaint to a data protection supervisory authority, which, if you are based in:
the UK, is the UK's Information Commissioner's Office ("ICO"). You can contact the ICO at: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, SK9 5AF; 0303 123 1113; or https://ico.org.uk/; or
if you are not based in the UK and are based in Europe, you can contact our [lead supervisory authority / EU representative].
17. Contact
If you have any questions about this privacy policy or how we handle your personal data, please contact us by sending us an email at sales@reidlifting.com or by phone on 01291 620796.